“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin

“Social media is not a media. The key is to listen, engage, and build relationships.”-David Alston

“Engage rather than sell … Work as a co-creator, not a marketer.”-Tom H. C. Anderson

“By not tweeting you’re tweeting. You’re sending a message.”-Anonymous

“Activate your fans, don’t just collect them like baseball cards.”-Jay Baer

“Focus on how to be social, not on how to do social.”-Jay Baer

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”-Jeff Bezos

“Social Media puts the “public” into PR and the “market” into marketing. ”-Chris Brogan

“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.”
Erin Bury

“We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value. ”-Pete Cashmore

“Privacy is dead, and social media hold the smoking gun.”-Pete Cashmore

“The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities.”-Marsha Collier

“You as a brand have to be completely confident about your position, because you will get criticism. You will have a negative reaction. If you didn’t get a negative reaction, that means you’re standing neutral and you have no point of view. Who wants to participate in that?”-Frank Cooper

“When you say it, it’s marketing. When they say it, it’s social proof.”-Andy Crestodina

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.”-Mark Cuban

“Social networks aren’t about Web sites. They’re about experiences.”-Mike DiLorenzo

“Conversations are happening whether you are there or not.”-Kim Garst

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”-Seth Godin

“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.”-Seth Godin

“I’m very active on social media and see the huge impact it has on engaging with fans and being able to have a voice.” – Stephen Curry

 “A lot of people who are ‘social media’ stars aren’t considered to be ‘real’ stars, and people underestimate the amount of work it takes to edit and upload a video every single day and document your life like that.” – Shawn Mendes

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.” – Sean Gardner

“Don’t use social media to impress people; use it to impact people.” – Dave Willis

“Get in where you fit in and then focus on that platform.” – John Lawson

“You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.” – Ray Allen

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook

“When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.” – Gary Vaynerchuk

“A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” – Guy Kawasak

“Facebook is a discovery model platform. Its primary goal is to make the audience happy. So you’ll only get ROI if you create quality content for your audience.” – Kelly Hendrickson

‘Instead of getting discouraged when a promising tweet doesn’t rack up the likes and retweets, pay attention to the clicks and check how long people stay on the page after coming from social. If your post is generating strong engagement, don’t worry so much about the superficial stats.” – Tallie Gabriel

“When pitching to press outlets, you need to help drive traffic through social to make it worth the effort of PR professionals. In addition to traditional outlets, publications are now generating traffic from native content within social platforms. So if you want to engage with members of the press and PR professionals today, you need to analyze their social media pages to learn what kind of content they’re sharing — before pitching.” – Ryan Bonnici

“When it comes to social media marketing, you don’t have to post 3 times a day. It’s never about how often you post but the quality of your content.” – Janet Benson Amarhavwie

“You have to stop doing what everyone else is doing. Listen to your gut, go in a new direction, do something you’ve never done before. Learn from the best. Success is yours if you go in your own direction.” – Amanda Weinraub

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”-Matt Goulart

“New marketing is about the relationships, not the medium.-Ben Grossman, founder of BiGMarK

“The value of being connected and transparent is so high that the roadbumps of privacy issues are much lower in actual experience than people’s fears.”-Reid Hoffman, founder and executive chairman of LinkedIn

“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them?”-Jackie Huba

“Bring the best of your authentic self to every opportunity.”-Brian Jantsch

“Stay hungry, stay foolish.”-Steve Jobs

“Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.”-Mitch Joel,

“Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.”-Guy Kawasaki

“Social media policies will never be able to cure stupid.”-Nichole Kelly

“What happens in Vegas stays in Vegas; what happens on Twitter stay on Google forever!”-Jure Klepic

“Monitor, engage, and be transparent; these have always been the keys to success in the digital space.”-Dallas Lawrence

“Being yourself is the only way how to stand out in today’s crowded market. So what’s YOUR story?”-Magnetic Silvia

“Our head of social media is the customer.”-McDonald’s

“Clarity trumps persuasion.”-MECLabs

“Don’t fix the marketing first, fix your product. Once you’ve got a good product to talk about, the marketing’s going to flow from that.”-Scott Monty

“What happens on social media stays on Google forever.”

“Being famous on Instagram is basically the same thing as being rich on Monopoly.”

“I do not have a fake social media personality. I am genuinely this-ridiculous in real life.”

“Tumblr is currently the only social media network that your-parents haven’t ruined.”

“I log off because I’m bored. I log back on in five minutes because-I’m bored.”

“For every action, there is an equal and opposite reaction, plus a -social media overreaction.”

“Thank God for Facebook or I’d have to call 598 people and tell them how far I ran today.”

“When you give everyone a voice and give people power, the system usually ends up in a really good place.”-Mark Zuckerberg

“The qualities that make Twitter seem insane and half-baked are what makes it so powerful.”-Jonathan Zittrain