Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good.Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, and may include writing thank you emails, playing golf with prospective clients, returning calls and emails quickly, and meeting with clients for coffee or a meal.

At its most basic level, marketing seeks to match a company’s products and services to customers who want access to those products. Matching products to customers ultimately ensures profitability. Reading these relationship quotes will encourage you to take marketing to a different level.

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” – Michael Brenner

“Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith

”If we face the truth, we know that content marketing is about making money”- James Allen

“Content Marketing is all the Marketing that’s left.” – Seth Godin

“Banners have 99 problems and a click ain’t one.” – Scott Sorokin

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

“Make your customers the hero of your stories.” – Ann Handley

“Content is the reason search began in the first place.” -Lee Odden

“The buyer journey is nothing more than a series of questions that must be answered.” -Michael Brenner

“Great content is the best sales tool in the world.” -Marcus Sheridan

“Market like the year you are in.” -Gary Vaynerchuk

“You need to create ridiculously good content – content that is useful, enjoyable and inspired.”- Ann Handley

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

“Your brand is not what you sell.” -John Iwata

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

“Brands need to take the phrase ‘acting like a publisher’ literally.” -Dietrich Mateschitz, CEO of RedBull

“If you don’t like what is being said, then change the conversation.” – Don Draper

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe

“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner

“Your goal should be to own quality time in your customer’s inbox.” – Robert Rose

“Focus more on mastering your branding and connect with customers, you’ll sell more” – Victoria Taylor Marketing

“A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” – Brian Clark

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore

“Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan

“Content is the reason search began in the first place.” – Lee Odden

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

“Content: there is no easy button.” – Scott Abel

“Less is more. Keeping it simple takes time and effort.” – Jeff Bullas

“Content is anything that adds value to the reader”s life.” – Avinash Kaushik

“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” – Joe Chernov

“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg

“Find your spirit, and no challenge will keep you from achieving your goals.” – Christopher Penn

“Most of us have experienced wow moments. We just haven’t taken time to think deeply about them.” – Michael Hyatt

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman

“This is a learning process and sometimes you have to fall in order to learn things.” – Christine Korda

“Our digital future is about enabling better productivity and decision making to enjoy a better quality of life.” – Yacine Baroudi

“Going viral is not an outcome; it”s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor

“The importance of gratitude is never forgotten.” – Deborah Lee

“Too often, feeling intimidated becomes our excuse not to be awesome.” – Scott Stratten

“Make the prospect a more informed buyer with content.” – Robert Simon

“Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” – Kristi Hines

“Make the prospect a more informed buyer with content.” – Robert Simon

“Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” – Kristi Hines

“Empower your readers with social sharing buttons.” – Mike Stelzner

“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark

“Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” – Ekaterina Walter

“When people feel insecure about something, they look around for validation. Show them that other people trust you.“ – Francisco Rosales

“Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” – Amy Porterfield

“You can’t push your sales messages on your fans too often.” – Andrea Vahl

“Getting the Like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer

“You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.” – Neil Patel

“The best marketing strategy ever: CARE.” –Gary Vaynerchuk, entrepreneur, speaker & marketing expert

“Marketing is really just about sharing your passion.” –Michael Hyatt, virtual business mentor

“Amazing things will happen when you listen to the consumer.” –Jonathan Midenhall, CMO of Airbnb

“Give them quality. That is the best kind of advertising.” –Milton Hershey, entrepreneur

“You can never go wrong by investing in communities and the human beings within them.” –Pam Moore, CEO of Marketing Nutz

“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” –Bryan Eisenberg, speaker and online marketing pioneer

Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. Advertising, or promotion, is only one component of your marketing plan. The marketing process begins with the idea for your product and continues until that product is in the hands of a consumer who bought it. Even after a customer has made a purchase, your marketing shouldn’t end—a portion of your advertising should be targeted at current customers to ensure they remain customers and increase loyalty.